How the Rich Minimize Taxes: Understanding the “Buy, Borrow, Die” Strategy
Many women work hard, invest wisely, and still feel frustrated when taxes take a large bite out of their returns. Meanwhile, wealthy families often pay far less in taxes relative to their net worth. This gap is not magic, fraud, or secret loopholes. It comes from understanding how the tax system actually works and planning ahead.
One concept explains this clearly. It is called “buy, borrow, die.” The name sounds blunt, but the idea behind it is simple and legal.
Let’s break it down.
Building wealth is not just about what you earn. It is about what you keep.
Why Taxes Matter More Than Returns
Building wealth is not just about what you earn. It is about what you keep.
Taxes reduce investment growth year after year. Capital gains taxes, in particular, can quietly drain long-term returns when assets are sold. Wealthy individuals focus on minimizing taxable events, not avoiding taxes illegally, but delaying or reducing them through planning.
That is where “buy, borrow, die” comes in.
What “Buy, Borrow, Die” Really Means
The phrase was coined by law professor Edward J. McCaffery in the 1990s to explain how affluent families preserve wealth across generations.
It rests on two key facts about the U.S. tax system:
Unrealized gains are not taxed.
If an asset rises in value but is not sold, there is no capital gains tax due.Debt is not taxed as income.
Money received from a loan does not count as taxable income.
With those rules in mind, the strategy unfolds in three steps.
Step One: Buy Appreciating Assets
Wealthy individuals focus on assets that tend to grow over time. Common examples include:
Stocks and index funds
Real estate
Private businesses
Certain collectibles, such as art
The goal is long-term growth, not quick profits. These assets may also generate passive income, such as rent or dividends, while continuing to rise in value.
The key point is this. As long as the asset is not sold, the increase in value is not taxed.
Step Two: Borrow Against Those Assets
Instead of selling assets to fund lifestyle expenses, wealthy individuals often borrow against them.
They use stocks or real estate as collateral for loans. This allows access to cash without triggering capital gains taxes. The loan proceeds are not considered income, so they are not taxed.
This creates two advantages:
The underlying asset remains invested and can keep growing.
Taxes on gains are delayed, sometimes indefinitely.
Interest rates and loan terms matter here, which is why this step requires careful planning and professional guidance.
Step Three: Die and Transfer Assets
This is the least comfortable part to talk about, but it is essential to understand.
When someone passes away, most assets receive what is called a step-up in cost basis. This means the asset’s value is reset to its market value at the time of death.
If heirs sell the asset soon after inheriting it, there may be little or no capital gains tax owed. Gains that occurred during the original owner’s lifetime may never be taxed at all.
In many cases, heirs can also use inherited assets to pay off outstanding loans tied to those assets.
This is how wealth moves from one generation to the next with minimal tax erosion.
Does This Strategy Work for Everyone?
No. And that matters.
“Buy, borrow, die” works best for people with significant assets and access to favorable lending terms. It also requires strong estate planning and long-term thinking.
For someone early in their wealth-building years, the lesson is not to copy this strategy exactly. The lesson is to understand the rules so you can apply them at the right time and scale.
What Regular Investors Can Learn From This
Even if you are not ultra-wealthy, there are important takeaways:
Long-term investing reduces taxable events.
Selling less often can lower lifetime tax exposure.
Planning matters more than product selection.
Estate planning is part of wealth planning, not an afterthought.
Taxes are one of the largest expenses you will face over your lifetime. Yet most people spend more time choosing investments than understanding how those investments will be taxed.
The Role of a Fiduciary Advisor
Strategies like this should never be applied blindly. A fiduciary financial advisor is legally required to act in your best interest and disclose conflicts.
A good advisor helps you weigh:
Tax implications
Risk exposure
Cash flow needs
Long-term goals
Estate planning considerations
Research shows that people who work with an advisor often feel more confident about their finances and may have more resources available in retirement. Yet many people delay seeking help because they do not know where to start.
The Bottom Line
The wealthy are not playing a different game. They are playing the same game with a deeper understanding of the rules.
When women understand how money, taxes, and planning intersect, they gain control. And control leads to confidence.
Health and wealth follow the same principle. Knowledge first. Action second. And long-term thinking always wins.
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Remember, it’s not about chasing perfection. It’s about making intentional choices that align with your goals.
Whether you lack confidence in making financial decisions or feel overwhelmed by yet another task in your already beyond-full schedule, here’s the truth:
Your future depends on your financial literacy.
So, are you ready to take control and build the wealth and security you deserve?
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Financial Disclaimer: The information contained in this newsletter is provided for informational and educational purposes only and does not constitute financial, investment, tax, or legal advice. The content should not be relied upon as a basis for making any financial decisions. Before making any financial decisions, you should consult with a qualified financial advisor, accountant, or attorney who can assess your individual circumstances. The author(s) and publisher of this newsletter are not licensed financial advisors and accept no liability for any loss or damage arising from reliance on the information provided.